On March 12th, 2010 04:33 a visitor came here looking for "KDL-40EX400 review" and that person was viewing the following page:

Brand New Sony Bravia KDL-52EX700 Series HDTV 1080p LCD HDTV With "Complimentary HDTV package" Kit Includes (2) 6FT Hdmi 1.3B Cables, 6FT Audio Interconnect Cable Screen Cleaner + Surge Protector
Wow Very nice. beautifull screen, lots of extras 52 is huge, not not too big. ...

If somehow that page does not seem relevant to you here are some products with the description/reviews matching the search term :

1. 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console
2. Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting
3. USB port for photos, music and video playback; Wi-Fi adapter ready; BRAVIA Sync controls compatible devices with one remote
4. Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
5. Includes removable stand; measures 39.13 x 25 x 9.875 inches with stand

Editorial Review :

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX400-Series HDTV. Available in a variety of sizes, this great HDTV features Ambient Sensor and LightSensor Technology that automatically adjust the color and backlight based on a room's lighting. Connect a USB drive and share your favorite photos and music with family and friends.

Customer Review :

Excellent TV

Very happy. Sharp picture. Easy to use. Not an electronic-phile but I do my homework and was hesitant to buy a Sony. From what I read Sony was living on its laurels. But this TV seems to give great bang for the buck (and my wife wanted a Sony). I do not miss 120HZ or LED. The picture is not blurry when watching sports or action movies to my eye or anyone else in my family (of course all we watch is curling) (just kidding). Picture is bright, too. Easy set-up. It has a pre-set for home (rather than store), which has been fine by all of us. $599 for 40" 1080p. Pretty Sweet.

Rating :

For the price? Buy this LCD!

I have to say, I really like this TV. My previous LCD was a Samsung 32" 720p - and this set blows it away in almost every aspect. I think I paid around $550 for the Samsung a little over a year ago, so I jumped at the chance to upgrade to the EX400.

Pros: The ambient light sensor works terrific.
- 4 HDMI inputs! Plug away my friends.
- Bravia Sync feature works great with my Sony home theater system.
- PS3 games have never looked better. I played Killzone 2 right after I setup the TV and my jaw was open for about 10 minutes straight.
- It only has a 60Hz refresh rate, but I've yet to see any blur while watching sports.
- DVD's look fairly crisp as well, considering I have a cheap DVD up-converter.
- It's a Sony! I'm sure some ppl have had bad experiences with Sony, but I've had nothing but luck. To each his own I guess.

Cons: The remote is junk. It looks cheap and it isn't very functional.
- The grey panel on the front. I had a bigger problem with the online picture of the set than I do in person. It doesn't look THAT bad - but it still throws off the continuity of the black perimeter. Strange call by Sony.
- Calibration is frustrating. There are so many different picture settings you'll probably struggle to find the perfect setup. I used the DVD THX Optimizer (found it on one of my Star Wars movies) and it helped a lot. (I posted them on [...])
- If you're using an antenna instead of cable/satellite you'll find that channel surfing is a bit slow. This is kind of a nitpick, but the channels take a little longer to load on this set.
- No swivel? I knew this set didn't have it before I bought it - but it would still be nice.

For around $600 you can have full 1080p AND a 40" screen. Great TV - great deal.


Rating :

Editorial Review :

Looking for a TV for your den, bedroom or home office? The Sony KDL-40EX400 40" BRAVIA 1080p LCD TV may be exactly what you're looking for. Its 40" diagonally measured screen straddles the line between midsize and large sets. If you'll be viewing it from about five to ten feet away you'll find you're close enough to enjoy a good-sized picture but far enough away that you can enjoy the image without noticing the individual pixels that create it.

Factory Supplied Accessories
Remote Control RM-YD034 With Batteries (AAA x 2) 
AC Power Cord (Attached) 
7 x M5X16 Screws (For Stand) 
Table Top Stand (Separate Pre-Assembled) 
Quick Setup Guide 
Operating Instructions
Warranty Card 
1-Year Sony Parts and Labor Warranty (90-Days For Commercial Use) 

Package Includes 
1)   (2) 6FT High Speed Braided HDMI 1.3B Cables W/ Gold Connectors
Engineered for use with all High Definition formats including 1080p (and beyond), and all SD video formats
Supports uncompressed Digital Video transmission and uncompressed Multi-channel Digital Audio
HDCP compliant
2)   6FT Xtreme Audio Interconnect Cable
Interconnects with RCA-type connectors are for audio hookup of 2-channel analog home theater or stereo components like TVs, receivers, and DVD Players. Using a TV's direct A/V inputs to connect a DVD player, VCR, camcorder or other video component provides improved picture and sound quality compared to using the coaxial RF ant...more
3)  6FT Xtreme High Definition Component Video Cable
Component video is the highest resolution connection between the component, S-Video, and composite mix. Component splits the video signal into three separate channels of video information for improved picture quality. This 3-cable connection allows the chrominance

Customer Review :

No review yet

Editorial Review :

Looking for a TV for your den, bedroom or home office? The Sony KDL-40EX400 40" BRAVIA 1080p LCD TV may be exactly what you're looking for. Its 40" diagonally measured screen straddles the line between midsize and large sets. If you'll be viewing it from about five to ten feet away you'll find you're close enough to enjoy a good-sized picture but far enough away that you can enjoy the image without noticing the individual pixels that create it.

Factory Supplied Accessories
Remote Control RM-YD034 With Batteries (AAA x 2) 
AC Power Cord (Attached) 
7 x M5X16 Screws (For Stand) 
Table Top Stand (Separate Pre-Assembled) 
Quick Setup Guide 
Operating Instructions
Warranty Card 
1-Year Sony Parts and Labor Warranty (90-Days For Commercial Use)

Package Includes:
1)  5PC HDTV Hook Up TV Kit
2)  Ultimate Performance TV/LCD Screen Cleaning Kit
3) 9 Outlet Superior Surge Protector Suppressor Full 3 Line Surge Protection
4) The Dual Arm Articulating Wall mount provide an excellent means of integrating a Plasma TV or LCD TV into a room environment thereby freeing up floor space and enhancing the living area. Blending sturdy construction with extraordinary ease of assembly, this universal flat panel mount consists of solid heavy-gauge steel with a powder black finish.
Features: Adjustable tilt: up to 20 degrees, Maximum load capacity: 220lbs (100kg), Flat Panel size: 37 inches to 61 inches, Double Arm

Customer Review :

No review yet