1. Compatible with: KDF-55E2000, KDF-50E2000, KDF-46E2000, KDF-E42A10 and KDF-E50A10

Editorial Review :

Sony's XL-2400 replacement lamp for the KDF-55E2000, KDF-50E2000, KDF-46E2000, KDF-E42A10 and KDF-E50A10 Grand WEGA 3LCD rear projection HDTV.

Customer Review :

PERFECT!!!!

This product perfectly replaced the original bulb that had blown in the tv and the picture quality was exactly the same as before. Would defilately recommend this product and also the shipping was very prompt!

Rating :

Works great!

Lamp was just as described. Easy to replace and i received it fast and in mint condition from the seller!

Rating :

AWESOME COMPANY

I wanna say these guys are great , my lamp was here in 2 days . As I was installing my Lamp I busted the spring and blown out my new one, I called and let them know "hey what can I do" they let me know that what I had done wrong while installing it and said they'd have another sent immediately free of charge . These guys are awesome I'll definitly be coming back and sending friends and family to them !!

Rating :

Take a long time to ship

When I order it on 8/25/10, it shows items are in stock. After I placed the order, it shows SHIPPING SOON on 8/30/10. I cannot believe that it takes 5 days to process shipping for in stock items. It's ridiculous!!!!!!

Rating :

Sony XL-2400 3LCD Lamp brought my old TV back from the dead...

This lamp couldn't have been easier to install. It took a 5 year old TV and made it like new again. The price was right, and as always Amazon Prime was on point. Highly recommend this lamp.

Rating :

More reviews...

1. Full HD 1080p Resolution
2. Bravia Internet Video
3. USB Input
4. Edge LED backlight
5. Wi-Fi Adapter Ready

Editorial Review :

Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Video on Demand, YouTube, Slacker and more

Customer Review :

A Versatile Performer With Only Minor Drawbacks

I chose this television as an exchange for a defective Sony rear projection unit, the KDS-50A2000. This was an LCoS (or in Sony parlance, SXRD) set from 2006 that, until its malfunction, provided a wonderful 1080p image with good contrast, great color, and nice detail. So I am comparing the 52EX700 to my former set.

That said, what are the criteria for a great TV? In my opinion, the criteria can be broken into 5 areas, weighted equally:

1. Black & White. How dark is the baseline black level of the set? How bright is the brightest white? What is the contrast ratio? How well do the two interact on normal viewing material?

2. Color. How accurate is the color? Is it vibrant but not cartoonish? How adjustable is it?

3. Processing. How well does the television handle fast motion? Is there a lot of video noise? Are detrimental picture "enhancements" defeatable? Is there a sharpness setting that reveals maximum detail without edge halos or other artifacts? Are there jagged edges or moire effects on challenging material?

4. Build Quality. Is the screen reflective or matte? Does the screen have uniform lighting? What sort of viewing angle does the set have? Is the cabinet sturdy? Is the remote ergonomic? How much power does the TV consume? How much heat does it generate? Is the unit reliable overall?

5. Feature Set. How many and what kinds of connections does the set have? Does the TV have internet connectivity? How comprehensive is the user menu? Is there Picture in Picture? What other sorts of convenience features are present?

I will rate this set on a ten point scale in each of the 5 categories. There are two categories specifically in picture quality, which means that the picture is the most heavily weighted feature. A perfect set (whatever that is) would rate a 50. An average store-brand cheapie set from a big box retailer would probably rate in the 30s.


**********

Black & White = 9

The 52EX700 is capable of displaying a very dark black. Blacks which are too bright can wash out an image, making it seem grayish and foggy. This is most definitely NOT the case with the EX700. Blacks are darker than my previous 2006 model television, and at least as dark as the best LCD sets from last year. Some professional reviewers (such as CNET) have said it is not as dark as some of the current competition. Frankly, I have a hard time seeing how. In daylight, the black areas of the screen are completely black. In a darkened room, if you're watching a black screen, sure, a tiny bit of light is evident. But who besides a professional TV reviewer sits in a darkened room watching a black screen? To the human eye, on any real program material, the blacks are effectively at zero light output. On the other end of the spectrum, this set gets very bright, once you turn off the "ambient sensor" and take full control of the backlight. At half backlight, the set is quite bright. At full, it's as eye-searing as a rear projection model with a bright lamp. Blacks remain inky and deep at any backlight setting, but of course are deeper the lower you go. This set also was able to display lots of detail in shadows, that is, "near black" areas of an image. The gamma control allowed lots of tweaking of this quality. It didn't "crush" blacks at all. Any way you slice it, this set was more than bright enough to watch during the day, and it was more than dark enough for the black level not to be an issue at night. The contrast ratio is quite high, and the image has a lot of "pop."

Color = 9

Colors are vibrant but not cartoonish. It was easy to get them dialed in to a pleasing, natural looking palette by changing the "temperature" to its warmest setting. White Balance controls afford more chances to tweak the color. Sometimes, the darkest areas of broadcast HD seemed to tint a little green or blue, but this was likely the source, since this flaw was not evident in Blu-Ray material.

Processing = 8

Overall, processing was good. I never noticed even one instance of motion blur, whether I was watching sports, drama, or action-packed Blu-Ray movies. There is no video lag, regardless of picture settings, which is very important for video gaming (some sets make you turn off all processing in order to eliminate lag, which can lead to a diminished picture). Detail can be very strong even at lower "Sharpness" settings (mainly, sharpness puts artificial enhancements around the edges of objects on the screen, so the lower the better). This picture is a bit noisier in dark areas than my SXRD set close up, but this noise is invisible at normal viewing distances. I noticed a few jagged edges in nearly horizontal lines on Blu-Rays (grates and fences can be torture tests for digital televisions). This is a 120hz television, affording the opportunity for Sony's "Motion Flow" setting, which interpolates frames to smooth out "juddering" on video (60hz) and film (24hz) sources, giving everything a very non-juddering smooth kind of motion. This was OK on TV programs, but was distracting on movies (which are filmed at 24fps). I generally left it off. 120hz is an even multiple of 24, however, and this set is able to decode 24fps video (such as Blu-Ray) with no artificial frame interpolation (i.e. frames created by the TV that aren't actually in the image source) or processing. This leads to an extremely stable and sharp picture on movies without any additional and artificial "enhancement" such as Motion Flow. In the end, 60 vs. 120 vs. 240hz processing isn't nearly as important as black level and color. Most 60hz sets look fine regardless of source, and many would say that frame interpolation modes lead to unnatural-looking images. 480p DVD looks fine. 480i broadcast standard definition performance is not going to win any awards, but it is perfectly acceptable. Just remember, garbage in=garbage out. You can only polish a turd so much, as they say. Speaking of OTA, the on-board HD tuner is very strong - it pulls in channels very stably even at 60-70% signal.

Build Quality = 7

The cabinet is understated and stylish, with a thin "metallized" gray strip below a shiny black bezel. The set is impressively thin, but not so thin that jacks are laid out in a less easy-to-access sideways orientation. I wish the input jacks had been closer to the center of the rear, but they are laid out nicely. The included stand swivels, and keeps the television stable. The screen is a matte finish (thank goodness), and does a decent job of attenuating reflections from the room. The LED edge-lighting does lead to a small bit of "flash light effect" near the edges of the screen, but it is not really noticeable on normal material, and it is not as bad as competing edge-lit sets. The "Achilles Heel" of this set is viewing angle - the image washes out a fair amount more than 45 degrees to either side of center (90 degrees total), and more than 30 degrees vertically (60 degrees total). This is, however, pretty common for LCD sets. It is neither the best or worst in this regard. There are still plenty of great seats for this set in an average living room. The remote control is average - it could have used a few more shortcut buttons, and the D-pad could have been made more ergonomic (it's a little shallow).

Feature Set = 10

Until "Google TV" equipped sets come out next year, the EX700 is tops in terms of internet features. Netflix, Amazon VOD, and Youtube streaming are the stars, and they all work well. Picture Quality on these is decent to very good, but set-top devices perform better, since the TV seems more sensitive to connection speed. Entering your login info for these services lets you access their respective queues, right on the TV. A plethora of other, smaller internet features offers podcasts, videos, music, and other things. The haphazard organization of these is not ideal, however, and typing in search queries with the remote is cumbersome. Also extremely impressive is the implementation of TV Guide for over-the-air HD signals. The TV downloaded listings based on Zip Code, and only displayed a schedule for channels I had selected as "Shown." The user menu is modeled after the XMB menu of the PS3 - both a blessing and a curse, because so much information is contained in it, one can easily get lost. A "Favorites" button lets you bookmark favored inputs, channels, or internet features. The VGA PC input works perfectly, and the image is automatically scaled to fit the screen perfectly, with no overscan or loss of fidelity with text. Power saving is another big feather in this set's cap - the LED light source is already very efficient, generating almost no heat and using about half of what a normal CCFL LCD set does, but you can also shave power use further with the "Eco settings," and the "Presence Sensor," which turns off the screen (but keeps the audio on) when you leave the room. The only feature that really fails to impress is Picture-in-Picture, as it is limited to PCs (which must always be the main screen, and there is no swapping), broadcast TV, and component input devices (like older DVD players). It is by no means the full-featured and flexible PIP that sets used to have, and is only marginally useful.

A note on 3-D: This set is not 3-D ready. I, however, am of the opinion that 3-D in the home is a flash in the pan, and will always be, until consumers are not required to buy $150 glasses for each family member in order to view it. Also, there is currently no media to play on such a set. Therefore, I will not dock points for lacking this "feature."

*******

All told, this set rates a 43 on my scale of 50. While this might sound like it's low or disappointing, it isn't. My dad has a Samsung UN55B8000, a very comparable edge-lit LED set, which performs similarly, but offers fewer features. I would rate that set 9/9/8/8/7, for a total of 41. The Vizio VF550VXT, from 2009, rates 7/8/8/7/7 for a 38 (it crushed blacks and didn't have a particularly good black level). My 50A2000, a rear projection SXRD set, would rate 9/10/9/5/6, for a 39 (the 5 is for its unreliability and the irritation of replacing lamps). The Insignia set I helped my grandmother purchase for her kitchen would rate 7/6/6/8/6 for a 33. I imagine the absolute premium LCD television today (which I haven't seen) wouldn't go much above 46 or 47. So anything over 40 is very likely a solid all-around performer with good features.

Thus, I rate this a 5-star set on Amazon's scale, especially given its price point in the current marketplace. You're getting a large, efficient LED edge-lit set with top-flight internet features and very good picture performance for under $2k. I am thrilled with the performance this set offers and consider it an upgrade in nearly every way over my previous 2006-model set (with the exception of viewing angles). It should be on the short list of anyone searching for a high-quality, full-featured set that can handle both home theater and HD cable/broadcast television chores. It may not be at the top of the roost this year, but for the money it is probably as good as anything out there.

Given the CNET review of this set, I was not expecting to like it as much as I did, and I was prepared for some compromises. Well, I guess pleasant surprises come in slim packages. This is an uncompromisingly good television with only a few minor flaws, most of which are endemic to LCD televisions. Its greatest strengths are its robust online offerings and its extremely punchy contrast ratio.

Rating :

Sony KDL-52EX700 Review from LCD TV Buying Guide

The Sony KDL-52EX700 has its own private display in some prominent retail stores. It's got the thin good looks Sony is counting on to impress with its great brightness on the showroom floor. In this review we delve deeply into the inner beauty of the TV as well to evaluate whether the internal processing and output match the aesthetics. The EX700 series ranks right in the middle of the pack in Sony's 2010 lineup in terms of feature offerings and price.

HD Picture Quality: Image edges from HD content were crisp, clean and detailed. The LED backlight and intense black level seem to help images in 3 dimensional effect. Shadow detail is excellent with HD content as well. Regardless what content is displayed there is quick degradation of black levels and contrast from side viewing angles starting at 15 degrees. Color information was rich but no overpowering with HD content. I enjoyed the picture very much from front and center and was unable to pick up the processing problems the TV displayed in HQV testing.

Black Level/Contrast/Contrast Ratio: Black levels were stout and measured .026 to .029 on the IRE scale giving the TV a high post calibration contrast ratio of 1570:1. The black levels carried through to scenes from both HD and 480i content. As mentioned below, side angle viewing will diminish contrast appearance.

Dark Shadow Detail: Fantastic shadow detail is a winning characteristic of the EX700. The TV showed tremendous definition in dark areas of suits, clothing, and in all dimly lit scenes.

Color Rendition/Color Accuracy: Color rendition is a strength of this Sony display. Colors pop off of deep black levels without being oversaturated.

LED Back Light: With a static gray screen displayed there was obvious horizontal light banding from the edge lit LED back lights. The irregularities in back lighting revealed themselves from time to time when viewing content as well.

Motion Lag: There was some jerkiness and judder effect in scenes panning side to side even with the 120Hz rate Motionflow feature on standard setting.

HQV Processor Testing: After watching a few brief video content highlights we thought the processor was going to pass our tests without a hitch. Turns out the brightness and nice color rendition of the picture fooled us. Overall, the EX700 performed poorly in video processor testing. I guess they saved the best stuff for their higher end TVs such as the HX900. Obvious jaggies, moire', shimmy effects, judder, and dithering were apparent on many tests - all signs of a struggling processing engine. The one exceptional performance was in the video resolution loss test. Interestingly though Sony has named the video chip sets for this TV the new Bravia Engine 3, we decided that the video processor in the EX700 must at least be the same as the XBR9, since the testing was identical with weaknesses and strengths in exactly the same areas.

Calibration: The EX700 series has a strict governor on brightness. This prevents the average user from hurting their picture quality by poorly calibrating their TV. The EX700 calibrated fairly easily to D6500K. Gamma tracking was excellent and one of the best tested.

Calibration Settings
Picture Mode: Custom
Backlight: 4
Picture: 96
Brightness: 52
Color: 49
Hue: G4
Color Temp Warm: 2
Sharpness: MIN
MotionFlow: Standard
Cinemotion: OFF

Advanced Settings
Gamma: 0

White Balance
R-Gain: 0
G-Gain: -16
B-Gain: -7
R-Bias: -6
G-Bias: 0
B-Bias: -4

Features: As mentioned above use the Motionflow feature on Standard but do not use the Cinemotion feature in conjunction unless you want to add lots of jerkiness and a nasty background effect to the picture.

120Hz Rate Feature Evaluation: Overall this feature is viable on the EX700 series. While this feature detracts from the picture quality with most TVs in the market, it enhances PQ in the EX700. The feature does not introduce unwelcome video background noise as with most others. We recommend the Standard setting. Extra points to Sony for coming up with a Hz rate feature that actually improves the picture even during film. There was still judder occurrence, but the feature reduced it.

Aesthetic Considerations: The EX700 is a nice looking TV with the super thin 2.25" depth and an included side to side swivel table stand. The 2" wide gloss black bezel framing the screen could be thinner to suit my tastes. There is a classy looking charcoal gray strip on the bottom of the TV.

Audio Output: Sound output from the 10W X 10W speakers was weak with many sources. The audio output often had a hollow, tinny non-quality with which we were not impressed. There was an absence of virtual surround effect. ClearVoice is a Sony Bravia feature we have recommended in the past and is included on this TV. It enhances voice sound level somewhat effectively.

See the full review at LCD TV Buying Guide

Rating :

great buy

Hi there! After long research I picked this TV and am absolutely happy about it. Viewing experience is amazing, and sound is great - you don't even need home theater (unless you really want). Main reason i picked this TV is because the screen is matte. Shiny screen of Samsung LEDs was killing my eyes. I haven't connected this TV to internet yet, but i am sure it'll be nice and simple.



Rating :

Great TV with lots of cool features

I bought this TV for a gaming race car setup and wall mounted it. I connected the TV to my Playstation 3 using an HDMI cable for 1080p gaming. I also connected a surround sound system so can't say anything about the tv's built in speakers (most reviews say there not very good though).

The picture quality is amazing, especially after I calibrated it. GO TO [...] AND GET THE CALIBRATION SETTINGS FOR THIS TV ([...]).

Although I have no need for most of the cool features of this tv, definitely an added bonus. I found this tv to be a great balance of price and value.

Rating :

Great TV

Just a quick review after I upgraded from my old LCD Projection 50" 1080i TV to this new Sony LED model 3 weeks ago. Just for the fun of it; before I switched them out I left them side by side just to do some comparisons (I just put a new lamp in my old TV so it was at it brightest in years). When I switched to TV mode on both using my HDTV AT&T UVerse 1080i cable, the comparison was interesting. Overall the Sony LED TV had a sharper and brighter image but there were a few channels where I just didn't see a difference. This I blame on the cable being 1080i and possible some channels using inferior HD Cameras??? Then I played a DVD on each TV and the Sony defiantly had the brighter sharper image. Lastly I threw in a Blue Ray, and this is where this new Sony LED TV blew away my old TV. My first words were "Wow that looks great". I also just downloaded a 1080p movie and got the same "Wow" result while watching it.

I did tell myself that if I didn't notice a large enough difference I would be returning this TV and waiting another year for newer models (Since I just bought a new lamp for my old TV). Well after 3 weeks my old TV is now sitting in the basement waiting for someone to watch it, and I think it's going to be a long time. So, overall after 3 weeks I am extremely happy with this Sony TV.

Anything I didn't like? Just 2 minor things: there are 4 HDMI cable connections but only 2 in back - the other 2 are on the side. It's not a big deal but if you have your Cable box, Blue Ray Player and your Video Game Console all hooked up with HDMI cables; one of those cables is going to be sticking out of the side of your TV at all time - you can bend the cable back so it's not sticking out that much. But, as a person who wants all his cables hidden - this is a little annoying. The second and very minor; the stand is little blah, not a big deal but I would think they could come up with something better on their 2010 models since the rest of this TV looks so great.

Update #1:I saw someone asked about how many Watts this TV used. So I brought home my Watt Meter from work and did some testing. This new LED TV used 75 Watts on average when on. I also hooked up my old LCD Projection TV and it used around 195 when on. Pretty big difference.

Update #2: After 2 months of watching things like the Stanley Cup, World Cup Soccer plus a few other movies at different places; I have to say this TV has the best picture of the lot. Especially when compared to older models from a few years ago. But, once again some channels just don't look as good as others. The World Cup soccer games looked incredible, a friend even asked if this was a new 3D TV he thought the picture was so good. Then watching Shrek on TNT HD looked subpar when compared to the lowly DVD version I own (probably considerably worse then the Blue-ray version). Guess the point is make sure your HD Signal is good if you want the best HD picture on this TV, you can really see the difference between a bad HD channel and a good HD channel.


Rating :

More reviews...

1. 46-inch LED HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console
2. Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting
3. BRAVIA Internet Video for instant video and music streaming; Wi-Fi adapter ready; Motionflow 120Hz technology for smooth motion; USB port for photos, music and video playback; BRAVIA Sync controls compatible devices with one remote
4. Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
5. Includes removable stand; measures 44.125 x 28.75 x 11.125 inches with stand

Editorial Review :

Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Video on Demand, YouTube, Slacker and more

Customer Review :

Love my LEDTV

This Sony LEDTV is very nice, The picture was very clear and sharp. The TV came with picture presets that was way too high, with some adjustment the blacks was very black and the picture just show vivde colors and sharp details. Love the way it looks, thin and stylish.

Con : The sound coming from the speakers was weak and hollow, but any LEDTV this thin would not have great speakers, just use an surround sound system.

Rating :

I regret my purchase

You're going to spend a lot of money on a TV, so please read through full review first to consider what you are getting with this particular TV.

Only 4 reviews for this product at this time, but i will only write about things others have not already said, that i wish i knew before making this purchase. (Yes the screen is stellar, but only when you watch stuff in HD. The SD quality is terrible. The sound is also terrible).

Now the real reason i gave it 3 stars. I chose this TV over its competitor's because the BRAVIA trumpeted its "internet capable" features such as Video internet streaming and widgets. What they don't tell you is that you need a separate device of course, that only SONY makes of course, and that it is going to cost $80 of course. That was all news to me. Oh, and this thing doesn't have a name, it just goes by its model number UX-BR100.

So $80 in, I have to register BOTH products before i can use them together. Pain. It didn't help that the site they tell you to go to is not the right site if the BRAVIA TV hasn't been registered. I needed customer support to navigate through the hurdles to register both products. Big Pain. Once this was done, I went to try it, and i could not work any of the internet features without registering each of the other stuff online. EACH. Again Big Pain. I already had a Netflix Account, but it wouldn't let me activate it on the TV, i had to go online. Once i did that, I returned to test out the Netflix on the BRAVIA, and the only thing it displays is what is already in your queue. I could not browse my options and look through the selection. These are things you need to do online first, add to your queue, then go to TV and watch "instantly." I don't have a laptop, so having to go to my desktop EVERY time defeats the purpose of "internet capable" TV. As for the other Video options: There are about 20 other "options", 15 of which you will NEVER use or even check out. Of note is the Video on Demand options, of which you'll have two: Sony's VOD called Qrious or Amazon's On Demand. Amazon rents all movies for a $1 less than Qrious ($4.99 to $5.99). So that makes Qrious useless to me. The CBS "video" only shows two minute clips of their shows. No episodes. Thanks, but no thanks. Netflix lets you stream for $8.99 a MONTH. Best deal. But, their streaming options are pretty terrible, no current movies - the only ones i saw were Law Abiding Citizen and The Proposal. Not exactly 2010 material.

Lastly, there are NO WIDGETS with this model. I don't know what other KDLEX700 model the other reviewers are talking about, but my KDL46EX700, according to Sony technical support does NOT support widgets. So naturally i felt a little misled.

When you factor in the $80 cost of the UX-BR100 to make use of your "internet capable" Bravia, the trouble of setting everything up, the lack of video features, the extra cost to use the few video features, and the absence of widgets, I do regret buying this TV. I could have gotten a 46 inch without internet capabilities for a lot less.

If you want internet features here's what I recommend. Buy a non-internet capable TV, and put the money you save towards an internet-capable wireless BluRay player or PS3. If you want Video on Demand, Sony's Playstation Network also rents movies and TV shows (it's exactly the same as Qrious, EXACTLY. Same options, same cost) and you can access Playstation through a PS3 if you already have one. You can also access Netflix (they will need to send you a disc you get to keep first) using a Blu-Ray player or PS3. These devices will allow you to browse through their options without having to go to a computer! As it should.

I've returned my $80 thingy. In conclusion, knowing what I now know, I wouldn't purchase an internet capable TV in order to by-pass a cost for a Blu-Ray player. You will pay more for internet capable TV, and get a lot less.

This is my opinion based on my experience. Good luck!

**Aug 31 - update** I see the cost of the TV has dropped since I made my purchase. My review was based on a $1350 price tag. Clearly i didn't think it was worth it. But the lower the price the more attractive the TV looks. For under $1000 it is good value.



Rating :

Great HD TV

It's my first HD TV and I am really happy with it. I have to upgrade my DVD so that I can use HDMI and it transforms regular picture to 1080 format. The motion flow is great. No motion blur is noticeable. I hook up the sound to my Hi-fi audio system and you feel like in the movie theater.

The volume adjustment is a little bit tricky. The adjustment at the side of the unit has to adjust first. The volume was small when I use the remote. I have to crank up the manual volume adjustment to get higher volume on the remote control.

You have to act quick to pick the signal inputs selections otherwise it reset. Can Sony give me more time to select the inputs?

The specification sheet indicates PIP function. I can not find it.

The TV channel switching takes a while (few seconds). Is it typical for digital TV?

The picture quality on HD broadcast is super. I notice that some of the news broadcaster's faces are like new to me. I can see the face hairs and wrinkles.

The picture quality of non-HD broadcast is poor and I believe the HD TV set is not responsible for that. I have a regular 13" TV in the other room. I know the differences.






Rating :

Sony, the one and only

The Sony EX700 is a great TV, beautiful picture and somewhat easy to setup and operate. The only thing that I find not up to speed is that no Manual is provided.

A small folder on setting up the TV is included. After the TV is set up and running you can access a so called manual on the TV itself, however it is quite inadequate.
Same goes for the on line manual as it is the same as provided on the TV.

The Customer help line via telephone is OK but slow and sometimes hard to understand
the tech.

All said the TV is great and I highly recommend it.

Rating :

Great TV

Has everything in it, came with the WiFi adapter, hence was very easy to link with WiFi internet at home. When purchaed Model said 700 but delighted to receive 701, which includes the adapter. HD channel look great. Sound is OK for my 20' X 15' living room.

Rating :

More reviews...

1. 40-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console
2. Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting
3. USB port for photos, music and video playback; Wi-Fi adapter ready; BRAVIA Sync controls compatible devices with one remote
4. Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
5. Includes removable stand; measures 39.13 x 25 x 9.875 inches with stand

Editorial Review :

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX400-Series HDTV. Available in a variety of sizes, this great HDTV features Ambient Sensor and LightSensor Technology that automatically adjust the color and backlight based on a room's lighting. Connect a USB drive and share your favorite photos and music with family and friends.

Customer Review :

Great TV and picture quality

I've owned this TV for a week until now. It did a great job!! Great picture quality and nice sound(it's a little bit low than i expected). i'll definitely recommend it to anyone is looking for a good quality 1080p 60Hz LCD TV. Satisfied!!

Rating :

Unbelievable Set

After my Sony 32" KDL32M4000 developed an interior vertical crack on the LCD (suddenly and without warning ... while it was hanging on the wall) I started looking for a new LCD begrudgingly (since the old was only 1.5 years old).

Suffice to say I am THRILLED with the replacement I choose; this EX400 40". The picture clarity is breathtaking (I'm connected here in NYC to TimeWarner Cable's HD cable and I have an Xbox360, Playstation3 and Sony 5.1 surround Home Theatre kit all connected via HDMI - effortlessly).

From the box to my wall this TV took all of 15 minutes to set up. It was that easy. There isn't a lot of tweeking of the picture, which is just fine with me!

The best part was the price I got from BestBuy. $575 (sale price $630 less $55 in coupons via their Reward Zone program). At this price, the choice was basically made for me. And I get to continue my love affair with Sony!

BUY THIS TV!


Rating :

An outstanding set, especially for TV viewers and gamers

Sony has long been one of the better TV makers, going back to the Trinitron and later the WEGA. The Bravia series has remained high quality machines, boasting great pictures, not to mention some of the lowest repair rates in the industry. The 40EX400 lives up to that billing, sporting a terrific picture and some solid features at an astonishingly low price.

It's tough cutting through a lot of the mire -- LCD vs. LED vs. plasma, 60Hz vs. 120Hz -- but this TV will prove to be more than adequate for the vast majority of owners. The LCD image is eye-popping, with good contrast and vibrant images. (While there is no substitute for professional calibration, drawing from the calibration settings available from reviewers here and elsewhere will yield really rich color.) The screen diffuses glare very well, unlike the glass screens on some plasmas, so it is a good TV for those who deal with a lot of light.

Some people are liable to wonder if they should go for this 60Hz or "upgrade" to 120Hz, but for most functions this TV works just as well, and for a lot less cost. For one, virtually all TV (including sports) and video games both refresh at 30 or 60 frames per second, which is perfect for this TV, since 60Hz equates to 60 refreshes per second. Football and baseball alike look great on this TV, and video games run like silk. Gamers will also appreciate the brisk input response time, which makes playing first person shooters and other action games very satisfying; Sony clearly wanted to make sure their PS3 crowd would be at home in front of this TV. The one Achilles Heel of 60Hz TVs - 24fps Blu-ray movies - still run well on this set thanks to the Cinemotion "pulldown" technique, and only the most visually trained will notice any motion stutter.

The TV has a few other features worth noting. The system boasts a generous collection of inputs, including 4 HDMI inputs and a USB port for playing music and movies. The digital tuner works quite well, pulling in HD programming over the air with no trouble and even displaying the resolution of each channel. (It actually did better in this way than the vaunted Zenith DTT901 Digital TV Tuner Converter Box.) The calibration menus are very specific and allow for a lot of adjustments and customization, even allowing for different configurations across inputs.

Of course, no TV is perfect, and this one has a few drawbacks. There is no online connectivity, unlike a lot of other TVs out there today. The digital antenna tuner pulls signals fine and will offer descriptions of current programming, but it has no functionality to display upcoming programming, something even cheap digital converter boxes do. The sound is adequate but not extraordinary, although I wager most buyers will attach the set to a stereo or surround system. Last but not least is the infamous grey bar along the bottom of the TV paneling; to be honest, I hardly notice it anymore and it's not as bad in person as it might seem, but some may still question Sony's tastes and prefer a more unified black look.

Those nitpicks aside, it's really hard not to like this TV: at the time of this review the set goes for a little over six hundred bucks, which is extraordinary considering what a TV of these specs would have gone for just a few years back. It's not a top-end TV but it's a darn good one and for the vast majority of viewers, especially if they care less about the particularities of Blu-ray and more about TV/cable/satellite and video gaming. Highly recommended.

Rating :

Nice TV, but has some major drawbacks

I have been shopping around for TVs for a long time. I had a pretty strict budget, but I wanted a TV that I would not constantly be desiring to replace. After a while it came down between this and the Panasonic TC-P42S2 plasma. Since I live in pretty high elevation in Colorado Springs (over a mile high), it would be safer to go with LCD. I bought this TV for $624.04 price matching with Ultimate Electronics at Best Buy. Set-up was quite easy (I used CNET calibration settings, the only thing I boosted was color). The TV looked fantastic! Clarity was astounding and colors were quite vibrant (It seemed at the time). No comment on the sound (I have surround sound), but I wouldn't expect much. After watching for a bit I did notice some motion blur (Quite common in LCD's, can be lightened by buying 120hz sets but that in itself can have undesirable side effects such as the "soap opera" feel). The blur was not near as bad as many 60hz LCDs I have seen, but it did give me a bit of a headache. Then I went over to a friend's house and saw his Insignia plasma. Colors looked much more accurate and better yet, there was no blur. I did not hear any buzzing or other problems usually associated with plasmas at high altitude. I returned this set for the Panasonic TC-P42S2, and I am glad I did. I have had the plasma for a while and I feel the plasma TV outdoes LCD in about every way (especially colors and blacks-I never knew blacks could be so black until the Panasonic). I still give this TV a good rating. If you can deal with a little motion blur, some lighter colors and blacks, and do not want to spring for plasma, this is the TV for you.

Rating :

Great TV, Great Value

I bought this TV from a big box store and have been loving every min of it. I used to have a 27" CRT that weighed 40lbs and needed 2 people to lift, this thing probably weighed half of that and I set it up by my self (from un-boxing to lifting onto the stand).I have it hooked up to an upscaling dvd player, a yamaha amp (surround sound) and then an xbox. Everything looks fantastic. The blacks are black and there is no light bleed from around the corners. Even though it isn't the fastest refresh rate (hertz) as some of the other tvs, the picture is fine, even on fast paced driving or shooting games I have no light trails/drag.

Use the picture settings that someone has posted here on a different review for best color and have all of your equipment go to into the tv with HDMI, then optical cable out of it to your surround sound and you'll never be happier.

Rating :

More reviews...

1. HD 720p Resolution
2. BRAVIA Internet Video
3. Wi-Fi Adapter ready (adapter included)
4. BRAVIA Engine 3 fully digital video processor
5. USB port for photo, music & video playback

Editorial Review :

Experience HD picture quality, incredible contrast and a sharp, vibrant, life-like picture in a compact design with the Sony BRAVIA EX308-Series HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. Conveniently access your favorite online entertainment wirelessly by attaching the included Wi-Fi adapter.

Customer Review :

Built-in Netflix streamer.. but not Roku quality (yet)...

I bought this because it had everything built-in including Netflix and Wi-Fi adapter...

NETFLIX: The user interface in general sucks... for Netflix, I have to get right up to the screen to see the movie choices in my Instant play list... I much prefer using the Roku Netflix interface which I have in another room. I am having to choose the movie in one room (with the Roku) then go back and reselect it on the SONY to watch it in the other room. Why? Because this screen crams 18 Netflix movie images on the screen at the same time to choose from... but each image is so small you can't really see it very well to make a decent choice. If you know the Roku system where you scroll through the movies with only about 6 images on the screen at one time - with the center image ENLARGED for easy selection... but with this Sony screen... everything is much smaller... too many small images to be practical. Also, you cannot grade the Netflix movie (with stars) - I have to go back to my Roku screen to do that.

Why am I going on about the Netflix integration? Because you can get a great screen and a Roku box for the same money as this SONY cost... I thought this combined unit would be better for Netflix but it's not. However, in the future, this screen's software could be updated by Sony as they make improvements, so I'm hoping they will soon update their interface to something more useable - because quite honestly - as I said above, it sucks right now.

WIFI: Somebody else mentioned problems with the wifi - so here's my experience too: The included WiFi adapter connects to a USB port on the side of the screen. There's an extension lead supplied that lets you position the adapter for a better reception. Problem is that no matter where you position it, even though my WiFi router is less than 20 ft away and high up, the Sony still has difficulty at times and it will stop dead in the middle of a Netflix movie FORCING you to pick up the remote and press a button to "Retry" the connection (possibly 4 or 5 times) for the movie to continue. No such problem with the Roku box that's running on the same router. There's no way to connect a third party WiFi antenna to the adapter either - so I think wifi reception is something that Sony needs to improve.

If the wifi crashes and will not restart, then you have lost your position in the movie - the screen doesn't remember where you were and when you go back to that (Netflix) movie - it will only start again from the beginning.

HDTV: It receives digital HDTV broadcasts with an antena (not supplied). I got 45 channels in Miami - mostly spanish with about 11 English channels. The setup allows you to switch OFF all the channels that you don't want to see... then the channel selector just flips through the channels that are left.

ALARM: I set it to switch itself on every morning like an alarm clock to wake me up. Works great... BUT if you unplug the unit from the power socket - you lose the alarm setting - you need to reprogram it.

SOUND: The sound quality through its speakers is excellent.

PICTURE: Out of the box, the picture seemed too dark - so I went into the settings and brightened it up - it's much better now.

SUMMARY: Great screen but I really hope SONY improves their Netflix User Interface and wifi adapter.

Otherwise, I recommend going for a cheaper screen and separate Roku box for the same money or even less.

Thanks!!!



Rating :

Best 22-inch TV

I'm very impressed with this set, it is the best 22" TV you can buy. The price is really worth it for what you get, a great Sony TV. First of all this TV uses a S-PVA panel found in the higher end sets, which means better blacks, colors, contrast. BE3 also goes further to enhance the image. The viewing angle is decent from all angles but could be better. The sound is great as it has 10W speakers, voices are clear and audible. It has plenty of inputs on the back and on the sides, 4 hdmi inputs in total. The menu has a nice PS3 like interface. The wifi is a great way to view internet videos like youtube, netflix and 20 or so other channels like golf, technology, cooking, and news. You can also use it to stream music and videos to the TV. As I said the PQ on this set is good enough so that it can be your main TV for the bedroom or it is stylish enough that you can put it in the kitchen.

Rating :

exactly what I was looking for!

I bought this TV for my bedroom. I wanted something small that didn't take up too much space, but more importantly I wanted the internal wireless so I could stream Netflix since I don't have a cable connection in my room.

The TV was extremely easy to put together and set up, however, I couldn't get the regitration number from the TV that I needed in order to start streaming internet/Netflix. The TV kept saying I was connected to my wireless, but I wasn't able to connet to internet. I called Sony and was on the phone with them for over two hours. They had no idea what was wrong and told me my internet was too slow and I needed to call my provider (yet, I have high speed internet through cable and have no problems with speed on my computer.#

I played with it for a few hours and turns out I just needed to move the TV a little closer to my doorway #the modem/router is in the living room ~ 20ft away)I'm not really sure why those few feet made a difference, but they did! Just note, if you buy this TV, it does need to be within a certain distance of your router.

I am now streaming Netflix like a pro! I think the interface is fine, but I have never seen the Roku interface so I have nothing to compare it to. It sometimes takes a while to load movies and will freeze up in the middle, but I think it is because it is too far away from the router still.

I wish this product could stream the internet without needing to be so close to the router. Otherwise, the picture and sound are great and I think the TV is a great value for being a Sony and having the internal internet!!

Rating :

Digital TV

Excellent product, much more than was expected. Price was excellent, and received in two days, even without express shipping.

Rating :