1. Besides this, enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight and get a natural looking picture .
2. You can also share your photos and music on the big screen by simply connecting your digital camera, USB-enabled MP3 player

Editorial Review :

Watch your favorite movies in High Definition with Bravia 40-inch KDL40EX700 1080p LED HDTV from Sony®. This LED HDTV features Motionflow™ 120 Hz Technology that allows you to experience smooth motion detail and clarity which delivers a crisp, fluid and realistic viewing skill during fast-action scenes. Incorporated BRAVIA® Internet Video allows connecting to the internet and instantly streaming a wide variety of movies, TV shows videos and music. Additionally, the energy saving switch eliminates standby power consumption without having to unplug your TV. Besides this, enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight and get a natural looking picture with an Ambient Sensor. You can also share your photos and music on the big screen by simply connecting your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input. With all these features and more, the KDL40EX700 brings a total high definition experience you have been waiting for!var wcCpi="A3478604";

Customer Review :

No review yet

1. Sony BRAVIA LCD HDTV with built-in Blu-ray Disc player
2. Full HD 1080p (1920 x 1080) CCFL backlit LCD
3. Integrated Blu-ray Disc player
4. BRAVIA Internet Video - Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps
5. Wi-Fi Adapter Ready - Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment

Editorial Review :

The KDL-40EX40B is an all-in-one Full HD TV and Blu-ray Disc™ Player. Plus, the DLNA technology stream movies, music and photos to your BRAVIA from compatible devices, such as a laptop, mobile phone or music player, no matter where in the home they are located.

Customer Review :

Superb Sony HDTV and excellent networking features

We are very pleased with our Sony Bravia 40" HDTV. It arrived quickly, and has exceeded our expectations. The picture and sound quality are very good, which has been our experience with Sony products. However, Sony's new Internet-ready features make this unit one of our best electronic buys. We watch Netflix and even use it in conjunction with our HP EX495 1.5TB Mediasmart Home Server ( Black). The only downside to the latter is that videos will not stream wirelessly. This Bravia uses Sony's wireless USB adapter (Sony UWA-BR100 - Network adapter - USB - 802.11b, 802.11a, 802.11g, 802.11n -- sold separately), which works well though I wish that it could handle dual-band (2.4GHz and 5GHz) wireless N transmission like our Tivo wireless N adapter and and all of our Apple devices. However, although we can view pictures and stream all kinds of music files, we can't do so with our video files. I know that Sony requires pretty specific formatting in order to play video files (MP4 encoded using h.264 codec and AAC audio), and I can actually use my relatively new Western Digital My Book AV DVR Expander 1 TB USB 2.0/eSATA Desktop External Hard Drive WDBABT0010HBK-NESN (also ordered via Amazon) to play the same video files copied from my HP home server; they play well. There's nothing that I can do, though, to make this TV or my Sony Blu-ray home theater system (BDV-E570) recognize those streaming video files on my home server. I researched and confirmed that it's likely not an issue with HP or its Twonky Media DLNA software because the other files stream flawlessly. Hopefully Sony will improve this feature, although I've read posts that indicate that streaming video even via wireless N doesn't work well unless you have superb buffering technology, evidently like that used by Netflix and others. Regardless, we're still well-pleased with this Sony TV and would definitely recommend it. Sony has released a couple of updates even since we purchased our new Bravia several months ago, which have expanded the Internet-based options to include most streaming music websites and plenty of video websites as well. The only other improvement that I'd like to see is the ability to use the USB port more freely, as others have commented, because I think that it only supports Sony's wireless USB adapter at this point in terms of wireless options. As mentioned, it works well with the compatible My Book AV external drive and might even allow a USB hub (not sure about this, but I plan to test it).

Rating :

List of options never ends

I couldn't be happier. Everything has worked as advertised and the quality of the unit is above average for all the junk I see these days. I wanted it for my master bedroom to mount on the wall and have as few wires and devices hanging off of it as possible. The Bluray/Dvd player works well and connecting to a network was a snap. I even streamed a video from one of my computers to it, but the streaming quality leaves a little bit to be desired. I believe that is mostly due to the infancy of the technology. The internet functions work great for what I want Youtube and netflix operate just fine.

Rating :

Decent price with Built-In Blu-Ray player, bad SD-DVD playback

Got a chance to try and calibrate my neighbor's new Sony KDL-40EX40B.

Overall, it's a great "Mom & Dad" HDTV with a built-in Blu-Ray player... Why? no wires. Minimum fuss, and wire muss.

Picture was pretty good out of the box, especially when set to Cinema picture mode.

Blu-Ray movies take a minute or so to load and start playing. Downside: Blu-Ray movies stop playing when you access the video settings menu, and any calibration DVD you have playing will STOP playing, and the Sony goes to the "Television" mode when you enter the video settings... can't think of a more frustrating experience to try and idealize the Blu-Ray contrast/brightness/color/tint with a calibration disk. Impossible actually. So... you're back to using the "Mark One Eyeball" calibration, which can be very subjective to lighting, etc.

Overall, settings were:

Cinema 2
Contrast 88
Brightness 50
Color 45
Tint 0

All other settings OFF

Sound was terrible, in my opinion, but I'm also used to 5.1 surround through an A/V receiver and 10" SVS subwoofer.

The Standard Definition DVD playback was ATROCIOUS, with no apparent upscaling to 1080 AT ALL. My regular DVD movies never looked worse... lots of edge effects, pixelation... I just kept my mouth shut, so as not to make my neighbor feel bad for buying the TV. But, he'll probably love it. Better than the fuzzy "rabbit ears antenna" television he had been watching (we're in Okinawa)

High Definition Blu-Ray was great. Minimal improvement with frame rate interpolation "on". Didn't look to much like "video" with it set to AUTO.

The manual is MINIMAL, but there is an i-Manual if you have internet hooked up to the TV (didn't get a chance to try this out...will write back when he gets internet hooked up.)

The on-screen menu is the Sony PS3 "X-bar" menu, which is actually very intuitive to use... but why, oh why, does the input change when accessing the settings menu (!!!!!!!!!????????)

If your a home theater buff, stay away from this combo-TV, but it would make a nice gift for the parents or grandparents at this price point, especially for Blu-Ray DVD watching.

For a hundred dollars more, get a Samsung Plasma and a cheap, used (Sony Playstation 3) with HDMI hookup to watch movies... you will be MUCH BETTER OFF!!!!

Rating :

1. 16:9 Full HD 1080p Resolution Panel (1920x1080)
2. BRAVIA Engine 3 fully digital video processor
3. Motionflow 240Hz
4. BRAVIA Internet Video/Widgets
5. XMB w/ enhanced 3D Favorites Menu

Editorial Review :

Enjoy the latest in HDTV performance with the Sony BRAVIA Z-Series, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video capabilities, that let you view select on-demand movies and TV shows and listen to music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Customer Review :

Excellent tv for the price.

This tv has an excellent picture and looks great on the wall. The sound is good but not great but we intend to add a sound system soon so it isn't a real concern for us. The remote is quite large and programming it was a little difficult for me. I still haven't got all the features programmed i'd like but we use it with our cable remote and it works well. I would highly recommend this tv to anyone so far.

Rating :

Sweet

Arrived quickly and intact! Was apprehensive about orderign a large tv online but the price savings were worth the potential headache. No problems with unit, and the picture is amazing. Takes a min to find the sweet spot for settings but worth it!

Great tv great price!

Game mode is a bonus!

Rating :

Sony Bravia KDL-52Z5100

Impressive and stunning! I purchased new for $1599 and you can't find one now for less than $1899.

Rating :

Excellent TV

Excellent TV, I got it for a great deal at Best Buy during Thanksgiving'2009 for $1599, with a PS3-120gb, PS3 game, Blue Ray movie.
I am a Sony fan, no one TV is 100% perfect. But this is surely definitely worth it. My little annoyance is with the 2 tiny keys on the remote (mute and jump), they could have made it a little bigger and easy to use. Also, it was hard to imagine that such a high price tag TV doesn't have a built-in wireless like PS3? I had to run a Ethernet cable directly from router/repeater to the TV to Internet videos working. Also, the interface is more intuitive for people who already own PSP or PS3.
Update: I noticed a newer model has the built-in wifi Sony BRAVIA NX 800 Series 52-Inch LCD TV, Black http://www.amazon.com/Sony-BRAVIA-800-52-Inch-Black/dp/B0035ER1N2/ref=sr_1_1?ie=UTF8&s=electronics&qid=1276116303&sr=8-1

Rating :

52 for you

I looked carefully at the Sony set--I have owned Sony computers and TVs for years--excellent is the best way to describe this set--Consumers report will give you a fair description and you will be ready to decide--I could not be happier---

Rating :

More reviews...

1. 16:9 Full HD 1080p Resolution Panel (1920x1080)
2. BRAVIA Engine 3 fully digital video processor
3. Motionflow 240Hz
4. Live Color Creation technology w/ WCG-CCFL backlight
5. USB to view photo/music/video

Editorial Review :

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Customer Review :

best picture quality i've seen

I've had my TV for about a year and have no problems whatsoever with it. The picture quality is simply amazing- in my opinion it definitely beats the competition and is worth the higher price.

Rating :

Very Good LCD TV

We bought this TV in May. We are not a big TV watching family. However whenever we get to watch it or a DVD or BD the expereince is great. The sound system is very nice. However to improve the sound quality I hooked it up to a Sony received/amp. We had to change some factory picture settings to make it sharper and more crisp.
The controls very nice and easy to use. The net connectivity is amazing. We watch movies on Netflix and its great. Even the connectivity YouTube is also very nice. I would recommend this product from my experience so far.

Rating :

Great picture.... When it is working

I had read many of the reviews here and was very excited when I purchased my 52" Sony XBR9.

The unit arrived and, initially, the picture lived up to my expectations. Not too bright, brillant colors, soft tones, etc. However, since I have had the unit I have had 3 issues...

1) Interfering with other HDMI devices. The Sony TVs are designed to be the "brains" of your home theater system - whether you want them to or not. As a result, they try to take control of the other devices in your home theater set-up via the HDMI hookup. When I first got the TV, I would turn it on, but for the first minute I was unable to adjust the volume (it was controlled by my receiver) or change the channel (Tivo) because the Sony device was trying to take charge.

After 3-4 hours on with customer support I got the issue fixed.

2) Bad Circuit Board. The next issue I had was a bad circuit board. Basically, a two inch bar of white starting showing up in the middle of the picture.

3-4 hours on with customer support, service call (I had to take time off work to have the set picked up and returned), new circuit board and I am working again.

3) Power issue. Now on my third issue which is with the power. When the set is off, there is a popping noise every 4 to 5 minutes like the set is trying to turn back on. Additionally the internal clock no longer keeps time.

2-3 more hours on with customer support and a scheduled service call.

The thing that frustrates me is the amount of time I have had to spend on the phone with customer support trying to get things fixed. The people on the phone have been helpful and have tried hard to solve the problem, but at what point should we just start over with a new unit?

Overall, I like the TV, but have not been impressed with the reliability of the unit. I regret having purchased this television and which I would have purchased another brand.

Just my humble opinion...

Rating :

Warning-LCD Panel Failed just after 1 year & 4 month-Sony expect u to trash your TV-The LCD panel is made by Samsung

Here's my story, hope someone can learn from my tragic mistake. Furthermore, I just realized the LCD panel is actually made by Samsung NOT Sony. If you buy a Sony TV; why is the LCD Panel (the most important and expensive part of the TV) is made in Korea by Samsung. The picture might be good but how long will it last.....for me it only lasted 1 year and 4 months. Also If you do a simple search on Amazon you will find that Amazon does not sell Sony XBR LCD TV directly anymore since I guess they have so many complaints from their customers on the Sony LCD TV. Go ahead look and see you can find Amazon selling Sony XBR LCD TV directly...Amazon actually refer you to another brand like LG or other brands when you are looking any Sony XBR LCD TVs.....and my Full Story below:

5/9/2010- I brought the Sony XBR series TV on Amazon about 1 year and 4 months ago and now the TV have failed. The picture quality was amazing until just yesterday the picture started to degrade and now it has green clouds and rainbows all over the pictures. I just call the Sony authorize tech service from they said it will cost me $75 for the in house service since it's out of warranty. They also said that if it's the LCD panels has failed then it would cost as much as the TV itself. This is my first LCD from Sony but I have 3 other Sony TVs- 1 30" Sony CRT, 1 47" XBR rear projection and 1 65" XBR rear projection TV. All the previous Sony TVs had no problem at all and I am still using the 65" rear projection TV. What happen to Sony's quality and reliability product? I guess it went to the same place as other first rated Japanese products like Toyota. They are just too busy on cutting cost and lower their reliabilities so they can rack in the billion dollars profit. So if you like the picture quality of Sony TVs; be advice to buy their extended warranty. I wish I did because if the LCD panel failed then my LCD TV is just a big 52" black picture frame hanging on the wall. If you really, really have to get a Sony XBR LCD TV then I would recommend to get 5 years extended warranty plan for $299-it will save you a lot of frustration. And after 5 years, you will probably do a upgrade anyway.

5/11/2010 update: Today the tech came and verified that the LCD panel has gone bad after 1 year and 4 months of service. In the tech's own words-the panel is a factory defect since it should not failed after just a little over a year of service and that I should call Sony and see they will reimburse the cost of the panel. I am so disappointed on the product since I did not just buy any Sony TV but the top of the line XBR series TV. I called Sony and told them the whole story but they just told me to fax all the documents -receipt and repair cost to Sony and they will evaluate it. I will wait and see what happen - but at this point I am really disappointed and frustrated with the whole thing! :-(


Update: 5/13/2010-Just received a call from Sony "Customer Relations" today. It's official-Sony don't stand behind their products. They will not pay for the cost of their defective LCD panel since it's out of warranty (1 year) after 1 year and 4 month of service. They just lost a loyal customer. No more Sony products in my house. Sony customer relations representative even has the nerve to offer me $900 reimbursement on a $$3517.75 repair cost. That's right-I will have to pay $2617.76 to fix my $2018.88 LCD TV. So if you buy a Sony TV and you have a defective LCD panel after 1 year of use then you can just throw that TV in the trash because Sony will tell you go F yourself and trash the TV. Good luck on buying a Sony LCD TV because you going to need it-and looks like from my research, I am not the only customer that have a defect LCD panel after 1 year. In fact, the LCD panel is not even made by Sony but Samsung made in Korea. Samsung LCD Panels have notoriously for premature failure of their LCD panels. So no more Sony LCD for me or should I say Samsung LCD TV ....


Rating :

Very happy with this TV

It's big, the picture is clear and crisp, sound is great! Excellent value for the price. What more can I say?

Rating :

More reviews...

1. Full 3D Ready HD 1080p
2. Wireless Network Ready
3. PC Streaming Capable

Editorial Review :

Experience premium picture quality with the BRAVIA HX800 Series 3D HDTV. Enjoy amazing contrast with the Dynamic Edge LED backlight plus sharp, vibrant images and crisp, fluid motion. You can also connect to the internet and stream the widest variety of online entertainment. Add the Sony sync transmitter and 3D active glasses to enjoy 3D movies, sports and videogames in Full HD 1080p picture quality.

FEATURES:

• Full HD 1080p Resolution - Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation 3 gaming console via the 16:9 wide screen panel (1920 x 1080).
• Motionflow PRO 240Hz Technology - Experience Sony's highest level of smooth motion detail and clarity with Motionflow PRO 240Hz technology. Enjoy a crisp, fluid and realistic viewing experience during fast-action scenes.
• Deep Black Panel - Enjoy crisp, vibrant images, incredible contrast and minimized reflections with a specially coated Deep Black Panel display.
• DLNA Compatible - Access and share photos, videos and music that are stored on your DLNA - server compatible devices, like your PC or PlayStation 3 gaming console.
• 3D in Full HD - Enjoy an immersive, realistic movie and gaming experience in Full HD 1080p using Sony's 3D accessories (3D Sync Transmitter and 3D Active Glasses, both sold separately) and connecting a compatible 3D Blu-ray Disc Player or PlayStation 3 gaming console. Convert standard 2D personal content into 3D with the push of a button on your remote.
• BRAVIA Engine 3 - Enjoy Sony's most advanced video processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital vide

  Customer Review :

  Sony KDL55HX800 TV
  
  I bought this TV ( Sony KDL55HX800 ) at Fry's Electronic last month when they have a good promotion. It is perfect. Clear, sharp, deep black... You name it. I am really enjoyable this TV. Somebody like to buy Samsung TV, because it is cheaper. But I think Sony Company is the one that make the best TV in the world. You can pay a little bit more money than other brand, but you live in happy life. Trust me.
  
  Rating :

  
  
  Excellent 2D HDTV, amazing 3D if you want it.
  
  I've had this set for about a month now and absolutely loving it. If you are in the market for a new HDTV, you should try this set out at your local SonyStyle or B&M electronics store as a future proofed set even in the presence of so many 3D skeptics. If you like gaming, you will be pleased to see HD gaming has been taken to the next level. Just play Motor Storm 3D and you will believe.
  
  2D is amazing, and 3D is stunning! I didn't notice ghosting when viewing native 3D content as compared to the Samsung/LG sets (where ghosting was extremely obvious). Although this is an LCD set, the 3D clarity were similar to the Panasonic plasma sets I also tried. I ended up going with this set because the glasses felt better designed.
  
  Only negative is the limited native 3D content so far... but things should get better by this winter and early next year. Can't wait for some football on ESPN 3D.
  
  Rating :

  
  
  One of the Best Edge Lit LED Panels of 2010
  
  In a world of so many options for LED LCD TV's, I can say that this is an excellent choice. I sold my Pioneer Elite plasma due to the flicker, and was looking for a CCFL backlit LCD, but was not impressed with the selection this year (wanted CCFL backlit as I own a Samsung 46B750 LCD from 2009, and the picture is spectacular). You will often see reviews of edge lit LED's state issues with clouding or flashlighting and uneven backlighting. The HX800 has a very uniform backlight with no issues seen with other manufacturers. I would recommend, however, to purchase the panel from somewhere like Amazon with a liberal return policy because you don't want to get stuck with a panel that does have issues. For the price, this is an excellent panel with accurate colors, very good black levels and shadow detail, and excellent motion handling. Before buying this panel I had bought the LG 55LX9500 full array LED local dimming set and was disappointed with the banding and uneven backlighting. Overall, the HX800 is a great panel.
  
  Rating :