1. 46-inch LCD HDTV with full HD 1080p resolution lets you take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console
2. Ambient Sensor and LightSensor technologies automatically adjust the color and backlight based on a room's lighting
3. BRAVIA Internet Video for instant video and music streaming; Wi-Fi adapter ready; Motionflow 120Hz technology for smooth motion; USB port for photos, music and video playback; BRAVIA Sync controls compatible devices with one remote
4. Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
5. Includes removable stand; measures 44.125 x 28.75 x 11.125 inches with stand

Customer Review :

No review yet

Editorial Review :

16:9 BRAVIA KDL-40EX400 LCD TV 7 x Screws Warranty Card 2 x Batteries Remote Control Operating Instructions Table Top Stand AC Power Cord Quick Setup Guide LCD TV KDL-40EX400 www.sony.com Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX400 Series HDTV. Available in a variety of sizes, this great HDTV features Ambient Sensor and LightSensor technology that automatically adjust the color and backlight based on a room's lighting. Connect a USB drive and share your favorite photos and music with family and friends. Yes 1 Year Limited 30.64 lb Piano Black Auto-off Channel Labeling Favorite Channel Selection Channel Banner Picture in Picture Sony Corporation KDL-40EX400 BRAVIA KDL-40EX400 LCD TV BRAVIA 40" EX400 1920 x 1080 Sony 3D Y/C Surround Dolby Yes 178° 178° Yes Energy Star ATSC NTSC Yes Yes 35 lb 300 x 300 20 W HD TV 1080p 4 Yes Yes Yes

Customer Review :

No review yet

1. 16:9 Full HD 1080p Resolution Panel (1920x1080)
2. Motionflow¿ 240Hz further enhances motion performance
3. DMex¿ capable
4. BRAVIA Engine¿ 2
5. Advanced Contrast Enhancer circuit (ACE)

Editorial Review :

Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

Customer Review :

Good results

The government pushed me over the edge. I tried to get their digital conversion signals, but up in the mountains of Colorado no such luck. Analog signals work just fine, but the low power HD signal was my downfall. Signed up for Dish Network HD, then I needed some HD TVs. We bought two 52XBR7 TVs and hooked them up to two Dish Network 722K DVRs. They work just great for satellite reception in HD format. Both were delivered on the date Amazon suggested. I had to do some research for the adjustments to the TVs, but once dialed in they work great. I'm very happy with this purchase experience through Amazon.

Rating :

where's my stuff?

I purchased this tv on the 5th and still has not shipped yet. They have it in stock so there is no reason for this. They sent me an e-mail a day after I purchased it giving me the option of upgrading to a xbr9 for the same price, it sounds fishy to me. I can't rate what I don't have.

Rating :

Sony XBR7 - 52 inch

Awesome performance. A bit pricier then other this class but worth it. great with sports and movie. Mounted on wall and love it.

Rating :

Sony Bravia TV

We bought this for a 60th anniversary gift and were so pleased with it--from the ease of setting it up to the quality of the picture! We plan to buy one for ourselves next!

Rating :

Great TV, Great shopping experience

This is an excellent tv. It is almost $1000 dollars cheaper than best buy. Sports are extremely smooth with the 240 motion flow. Blue ray movies are unbelievable. Looks like your looking through a glass window at a live event. I would highly recommend this tv, and buying it through amazon. They are 5 star!

Rating :

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1. 40" screen (measured diagonally)
2. "monolithic" bezel-less design with high-gloss black finish
3. tuner receives over-the-air HDTV broadcasts (antenna required)
4. QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required)
5. 2 component video (one is selectable component/composite)

Editorial Review :

40" screen (measured diagonally) * "monolithic" bezel-less design with high-gloss black finish * tuner receives over-the-air HDTV broadcasts (antenna required) * QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required) * 2 component video (one is selectable component/composite) *

Customer Review :

No review yet

1. 16:9 Full HD 1080p Resolution Panel (1920x1080)
2. Motionflow 120Hz technology delivers natural motion )
3. BRAVIA Engine EX fully digital video processor
4. Advanced Contrast Enhancer circuit (ACE)
5. x.v.Color technology

Editorial Review :

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).

Customer Review :

Good TV

I don't know much about TVs. But, I read that this is the best TV in its category as far as picture quality goes. I am happy with it. No issues. I was able to connect my laptop without any problems too. I am happy with the purchase.

Rating :

A stunning set!!!

This is my 2nd XBR set from Sony. It happens that they are both XBR7 series. The first one was the 52 inch, a bigger one...but let me tell you about this XBR7 40 inch set: it's stunning beaty from shape to sound and to picture! Here is a challenge: can you get any 40 inch at this price, this beautiful design and excellent picture for this price? I have been looking for this baby for a long time and now it was time and the price for me to pick it up. The sound of the TV was incredible, better than most of the TVs out there. Most of TV today (even new Sony) they whether hide the speaker (on the bottom side) so you are pretty suffered from the sound perspective. This TV with both "floating" speakers sound excellent. HD image is awesome! Get one and you would know what I am talking about. You can't go wrong with Sony XBR TV. Get it before it's gone.

Rating :

EXCELLENT!! FOR REAL LIKE 3 D PICTURE QUALITY

I DON'T KNOW IF THE XBR9 SERIES O ANY LED CAN GET A PICTURE LIKE THIS 40XBR7, BUT WHAT I CAN SAY IS THIS TV PRODUCE A AMAZING, REALLY REALLY REALLY GREAT PICTURE, HOW IS THAT?? AFTER SET IT UP AND OUT THE BOX, THE PICTURE WAS VERY GOOD, BUT TO AFFORD THISD TV, I HAD TO SELL MY AOC 32 ENVISION WICH HAD THE SAME PICTURE(VERY VERY GOOD ALSO) QUALITY, AND DID NOT GET ANY REASON SO FAR TO GET RID OF INSTEAD THIS SONY, AFTER VERY EXHAUSTIVE TWEAKING HERE AND THERE, WAOOOOOOOOOOO, THE CLOSETS THING TO THE 3D WORLD, I COULD NOT BE HAPPIER, IF YOU HAVE A TV LIKE THIS, I CAN GIVE YOU THE SETTINGS TO HAVE THIS TV SO GREAT, MMM JUST ONE THING, PERFECT SCREEN WITH NO DEAD PIXELS, CLEAN, BUT WHEN I RAISE THE CONTRAST AND THE MOTION IN ORDER TO GET MORE VIVID AND VIBRANT EFFECT PRODUCE RELATIVE GHOSTING, BUT BELIEVE ME, WORTH THE PRICE TO SEE THIS KIND OF EXCELLENT PQ

updated review
Ok this is my settings for sd and hd tv signal
PICTURE MODE cinema
BACKLIGHT 7
PICTURE 94
BRIG 48
COLOR 36
HUE 0
COLOR TEMP COOL
SHARP 60
NOISE REDUCTION OFF IN HD MOVIES AUTO IN STANDARD DEF
MPEG N R OFF
ADVANCED SETTINGS
BLACK CORRECTOR LOW
AD C.E. LOW
GAMMA HIGH
AUTO LIGH LIM LOW
CLEAR WHITE LOW
COLOR SPACE WHITE
LIVE COLOR HIGH
DETAIL ENHANCER HIGH
EDGE ENHANCER LOW

AHHHH ANOTHER THING IN MENU
PICTURES ADJUSTMENT
MOTION ENHANCER
TV HIGH
HDMI WHATEVER YOU USE HIGH
CINE MOTION THAT IS THE IMPORTANT OF THIS TV, IN AUTO 1 YOU GET THE MOST BEAUTIFUL IMAGE
TV AUTO 1
HDMI AUTO 1
VIDEO PHOTO OPT
HDMI VIDEO A
VIDEO COLOR SPACE
HDMI XV COLOR
RGB DYN RANGE AUTO

HDMI FOR HD SIGNAL I USE 2 OPTIONS BOTH ARE GREAT

1 VIVID
BACKLIGHT 9
PICTURE 95
BRIG 48
COLOR 52
HUE G2
COLOR TEMP COOL
NOISE RED OFF
MPG NR OFF

NO ACCESS TO ADVANCED OPTIONS


2 STANDARD

BACKLIGHT 9
PICTURE 96
BRIGH 51
COLOR 54
HUE G2
COLOR TEMP COOL
SHARPNESS 54

NOISE RED AND MPEG OFF
ADVANCED SETTINGS
BL CORRECTOR LOW
ADVA CE OFF
GAMMA HIGH
AUTO LIGH MEDIUM
CREAL WHITE LOW
COLOR SPACE WIDE
LIVE COLOR HIGH
DETAIL ENHACER HIGH
EDGE ENHANCER HIGH


NOTE I LIKE TO SET AT MAXIMUM FLOW MOTION IN HIGH BECAUSE IT SEEMS LIKE THE MAIN CAMERA FOCUS IS OUT TO THE SCREEN LIKE 3D AND EVERYTHING LOOKS VERY Real and clear, THE THING IS IN FAST ACTIONS YOU WILL SEE MINOR ARTIFACTS AND IF YOU DONT BOTHER THIS THIS IS THE BEST, BUT YOU CAN STILL SEE VERY GOOD DETAIL IN STANDARD OR NO ARTIFACTS AT ALL IN OFF, BUT YOU WONT SEE THE IMPRESSIVE 3D FELLING ON HIGH MOTION, IT'S UP TO YOU...

FOR THE ONE WHO ASK ABOUT THE SOUND

SOUND MODE DYNAMIC
TREBLE MAX
BASS MAX
BALANCE 0
SURROUNDD S-FORCE FRONT SURROUND
VOICE ZOOM MAX
STADY SOUND ON
VOLUME OFF SET MAX
WHAT CAN I TELL YOU I GOT A MEMOREX SOUND BAR WICH SOUND VERY VERY GOOD AT MAXIMUM POINT(90 WATTS) BUT I AMAZED HOW THE TV SPEAKERS SOUND LIKE THE SAME QUALITY EVEN THE VOLUME IS NOT THAT HIGH, BUT LIKE I TELL YOU, IF THE SOUND BAR IS 90 WATTS, THE TV SPEAKERS FOR MY SOUND LIKE 65 WATTS IN COMPARISON, NOT LIKE HOME TEATHER SUOUND, BUT I AM SURE, IN SOUND QUALITY AND VOLUME LEVEL, THIS IS THE BEST SOUND SPEAKERS TV IN A 40INCHES SET



Rating :

Great Picture!

This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment.

Rating :

Love this TV

This my first venture into an HD TV and I couldn't be happier. The price was fantastic and the ease of the transaction, from making the purchase, to scheduling delivery and receiving the product, to install and set-up (which I did myself) was surprisingly very easy. The TV rocks. The picture and sound are great and there are lots of bells and whsitles that I haven't even begun to explore. I swear by Sony and this TV did not disappoint.

Rating :

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